Lancôme creates exclusive perfume collection

The 4th of April, the famous French cosmetics company has decided to launch one more time four fragrances of the brand under the name La collection Lancôme. Those fragrances were created by the company between the 1950’s and 1980’s.

The fragrances will launch in limited points-of-sale such as Harrods in London, Le Bon Marché in Paris, Saks Fifth Avenue in New York, Rinascente Duomo in Milan and in Lancôme boutiques around the world. The fragrances is quite expensive, it will price about 80 Euros for the 50ml, but this brand is a luxury brand and the price of the

This kind of action is typically a marketing action. As a matter of fact, it was made to promote the brand and its sales.